Marketing Buzzwords.

Some of the pricier clothing store chains are starting to call themselves "Concept Stores". Since when was adorning one's self with hideously over-priced fabric goods a concept?

con·cept
–noun
1. a general notion or idea; conception.
2. an idea of something formed by mentally combining all its characteristics or particulars; a construct.
3. a directly conceived or intuited object of thought.
–verb (used with object)
4. Informal. to develop a concept of; conceive

Clothing: Don't wear it; Think it.